The more traditional hearing-aid form factor of SoundControl may seem stuffier at first glance, but there’s a reason it’s the standard: it boasts a series of features that earbud-like options just can’t beat. SoundControl’s design may not be especially chic but it is, much more crucially, discrete. It’s an approach that Bose hopes will bring better hearing to the millions who haven’t yet taken, or would otherwise never take, the leap. Billed as the first self-fitting hearing aids cleared by the FDA for direct-to-consumer sale, they are a fusion of tried-and-true, behind-the-ear hearing aids paired with a stunningly simple app for configuring them to your preferences. These are the people Bose wants to reach with SoundControl Hearing Aids. Ultimately, nearly four in five who could benefit from a hearing aid never get one. But of the 48 million Americans who suffer from some degree of hearing loss, millions never seek help at all. According to the Hearing Loss Association of America, people with hearing loss wait an average of seven years before seeking help, not 20.
#BOSE SOUND CONTROL HEARING AIDES PROFESSIONAL#
It wasn’t until 2020, struggling to hear people through masks and plexiglass, that I went crawling back to the doctor’s office for professional help - and I ultimately paid an alarmingly large sum of money for a pair of traditional hearing aids that quite literally changed my life.
In college, incessant ringing developed and worsened - I now understand this to be my brain's futile attempt to fabricate what my ears can't provide. A version of this story first appeared in Gear Patrol Magazine.
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